aytm announced a new addition as it expands into global markets | MarTech cube

aytm (Ask Your Target Market), the leading agile consumer analytics platform for some of the world’s best-known brands, announces hiringJohnny Caldwellas Customer Director for EMEA and APAC. The appointment at Caldswells signals further expansion into global markets, Johnny will work with internal stakeholders to develop teams in key strategic regions.

Johnny said he has built a reputation in the global consumer research industryLev Mazin, general director of aytm. His many years of experience combined with his relentless pursuit of customer success make him the ideal leader as we enter this exciting new phase of aytm’s development.

Johnny brings thought-provoking creativity to our global CPG team here at aytm, his enthusiasm for the industry shines through and he offers face-to-face meetings with clients, focusing on developing our European partnerships. Here we grow again! he saidLisa SantosVice President of Customer Engagement.

Johnny Caldwellis an accomplished research business strategist and insight leader with over 33 years of experience in market research and online panels. His accolades include being awarded a 2021 British Society for Market Research Fellowship and playing an integral role in launching several insight-based start-ups over the course of his career.

Most recently serving as senior director of partnerships for EMEA and the US at Pureprofile, Caldwell highlighted his achievements in helping analytics teams bridge the gap between traditional research and always-available technology-driven insights. It is based inLondon, Englandand focused on increasing aymtm’s presence across the countryEuropeand beyond.

“I am excited to join aytm and lend my support as it continues to expand into international markets,” said Caldwell. The company is uniquely positioned to deliver transformative insight technology to teams around the world, and I look forward to building an exceptional team that will empower our customers in these strategic markets.

Caldwells’ hiring follows the recent release of aytms’ Insights Portal, which enables insight seekers to streamline the process of combining and analyzing results from multiple tracking studies and concept tests, all in one convenient portal.

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