HODM launches digital marketing program for students

Humans of Digital Marketing (HODM) aims to revolutionize the digital marketing landscape with a two-pronged approach: an ambitious investment initiative to support over 50 startups or digital marketing agencies founded by HODM graduates and launch India’s first hands-on digital marketing program designed specifically for students bachelor’s studies.

HODM’s commitment to nurturing the next generation of digital leaders extends beyond the classroom. The organization is taking a step to empower its graduates by investing in over 50 startups or digital marketing agencies founded by HODM graduates.

This initiative reflects HODM’s belief in the potential of its students and its commitment to supporting a thriving entrepreneurial ecosystem in the digital marketing industry.

Mahesh Gaur, Head – Digital Marketing, HODM, said: “We are incredibly proud of the talent and drive of our graduates and want to ensure they have the support they need to turn their entrepreneurial dreams into reality. Our investment initiative is not just about financing; it’s about providing mentorship, guidance and access to industry networks that can help these startups succeed.”

In parallel with its investment initiative, HODM is launching India’s first hands-on digital marketing program tailored specifically for undergraduate students. The program aims to bridge the gap between academia and industry, equipping students with the practical skills and knowledge they need to thrive in the dynamic digital marketing arena.

Suresh K. Sareen, Chief Strategy Officer, HODM, he said, “The digital marketing industry requires more than just theoretical knowledge. Our program is designed to provide students with real-world experience through hands-on projects, case studies, and mentoring opportunities.

The program’s curriculum is designed by faculty from top-ranked Indian universities, including the University of Strathclyde, University of Denver, IIT, NIT and many others. This academic knowledge is complemented by insights from industry veterans, including executives from leading multinational corporations.

As part of the unique collaboration, HODM also leveraged the expertise of senior defense leadership, including senior defense officers. This initiative aims to provide students with valuable information on leadership strategies, crisis management and effective communication, further enriching their professional development.

The 4-month hands-on digital marketing course is designed to provide a comprehensive understanding of the fundamental elements of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing and analytics. The HODM network of 50 recruitment partners and over 10 experienced trainers aims to ensure students receive the latest industry information and gain exposure to potential employment opportunities.

“Our goal is to equip the next generation of digital marketers with the skills and knowledge they need to thrive in this dynamic and ever-evolving industry.” added Deer.

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Image Source : mediabrief.com

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